Monthly Archives: September 2011
Word is Ubiquitous, which means existing or being everywhere. I wrote down tag lines that I would use for each idea, to better explain my idea.
I chose a mini cooper 4 door, because I see the 2 door mini coopers everywhere.
A Tag line that I would use is: You see it everywhere, but there is only one car that stands out from the rest.
For this idea I was thinking I could advertise the single color M&M’s that are being sold today. Tag line that I would use: Always together, never seperate…. until now.
Everyone wears jeans. For this idea I want to make Levis jeans stand out. Tag line that I would use: Everyone wears them, but there is only one.
Everyone has mouthwash in their home. What I would do to advertise this product is to tell the consumer that they can make there breath smell like cool mint with an on-the-go pack. Tag line that I would use: Get rid of the norm, try on the go. (Or something like that)
For the wayfarers I would emphasize the color or show how cool Rayban Wayferers are than other Wayferers. Tag line that I would use: Be Bolder
1. Make the Metaphor
2. Promise a Benefit
3. Mention a problem
4. Get Really Real
5. Create a Character
6. Inject Drama
7. Exaggerate to the Extreme
8. Eye Candy
10. Take a Position
11. Make an Offer
I also found a really good website on 70 creative advertisements if anyone wants to take a look, I posted the link:
I was watching Aladdin the other day and I started to wonder about the designer who created the Aladdin poster. I did some research and found that John Alvin created the Aladdin Poster. I took a look at his portfolio and bio and found out he was a preeminent designer and illustrator in the history of cinema art. Some other movies posters he worked on was: star wars, E.T., Lord of the Rings, Beauty and the Beast, Balto, Batman Forever and many others. Most of his work is illustrated and beautiful. I had really enjoyed looking at an amazing talented designer. I posted one of the Aladdin posters he did because I really like the color and the layout.
I came across an article titled Experimental Logo for the MIT’s Media Lab. It talks about designing a logo. They went through many changes before they made the decision of the final logo. This article reminded me of what I will be dealing with in the real world of designing. It was interesting to see the different logos. Since I saw the actual logo first, the logos that you see on the image (here) I can tell that they just don’t work.
I came across an article about clothing tags while searching for designs. The article caught my attention because my cousin designed a clothing tag for Forever 21. In the article it shows 38 clothing tags that represent their brand really well. They are all amazing, but I really like the Magpie Clothing tag because its different from the rest. It’s kind of like a stencil and it comes with a charm. It’s adorable to me and very unique- I would not throw away this tag.
I decided to research television- on how watching too much television can lead to obesity within kids.
Here are a few statistics I have found:
Average child watches more than 151 hours of television/month
61 percent of Adults and 13 percent of children and adolescent are overweight.
1 out of 4 children in America spend 4 hours or more watching tv.
26% children watch 4 or more hours prepay
67% children watch 2 or more hours per day
With every extra hour/day spent watching tv associated with a 2.2 pound increase in body fat.
7% of them have a high risk of being obese as an adult
Estimated 300,000 deaths a year are caused by obesity.
10.8 percent of children who watch less than 1hr a day of tv are obese
-11.9 percent who watch 1 or 2 hrs of tv and 15.8 percent who watch 3 hours per day- were far more obese.